Framing Health and Fitness: Cosmopolitan UK vs Cosmopolitan USA

This book examines how the UK and US editions of Cosmopolitan Magazine differ in their framing of health and fitness articles within their separate editions. The study spans across one years worth of editions in 2014, and analyses 175 articles comparatively using a frame analysis method. Eleven original frames were created for the purpose of this investigation. One third of these frames were influenced by academic research with a particular focus on feminist ideologies about womens magazines and female representations. The other two thirds were created as manifestations occurred in the sample. The results largely discredited many feminist arguments relating to patriarchy and objectification within womens magazines, making it a crucial informative study about the modern representation of women in magazines in relation to health and fitness.

Caroline Robertson attained a BA(hons) in Politics and Journalism from the University of Stirling, where she won the Undergraduate Research Award and was also nominated for the Dee Amy-Chin Gender Studies Prize. She now works full time in London as a brand copywriter, and continues to write journalistically in her free time.